Branding
Standards of branding and marketing within the cannabis industry are on the rise. Despite this, so many business owners are resistant to making the necessary changes to keep up. We understand the complex challenges cannabis businesses are up against, and we are here to help! At Wick & Mortar, we offer an expansive array of services to build and promote brands on a global scale. Our mission is deeply rooted in the conversation and culture surrounding cannabis.
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Strategy
The backbone of any great brand is a story. At Wick & Mortar, we strive to build brands that look and feel authentic in their relative market while establishing a strong strategic foundation for those brands to grow on.
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Package Design
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Wick & Mortar will design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line.
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Packaging Production
Designing your brand’s packaging is only half the battle, bringing it to life presents a whole new set of challenges. Luckily, we not only know the ins-and-outs of producing packaging, we have a team of trusted packaging vendors that are the best in the biz.
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Web Design
Wick & Mortar will create a multi-page desktop and mobile website showcasing your brand. This will include a homepage, about us, products page, retailer login, locations map, request-a- sample page and a contact form. The website will align with the brand identity we’ve established for you and draw in potential customers with an exciting and modern web experience.
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Photography
Our founder’s dedication to providing quality content set him on an endeavor to build a generous network of experienced cannabis photographers, specialized in many styles, including the three below: product, lifestyle and architectural. We don’t settle for anything less than the highest quality work.
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Video Production
Consumers have evolved, and we have been paying attention. Every day, over 100 million hours of video are watched on Facebook; video is quickly becoming critical in brand positioning and promotion.
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Advertising
We offer a broad suite of advertising services including but not limited to television, digital, print and radio campaigns, promotional and integrated campaigns, community management and search engine optimization. Our ten years operating in the cannabis space have led to deep roots and many strategic partners. We know the do’s and don’ts of pot ads like the back of our hands, and how to play inside the lines while keeping things imaginative.
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Consulting
Get tailored creative insight with our Founder and CEO Jared Mirsky. Jared has been a leader in the legitimization of cannabis through his use of storytelling in brand development and promotion. His experience in cannabis marketing is unparalleled, in part because of the way he has submersed himself in the culture of the industry. He can support your team toward deploying marketing and branding strategies that result in sales.
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